The Beauty Alerts Vol.37

Hi, my loves -

Did you know there are already more than 8 serum foundations launched (from well-known brands) in 2023? Their claims are more or so the same with slight variations in packaging and ingredients. This is the result of brands white-labeling lab formulas, meaning when some lab creates a new formula, multiple brands would jump on it.

With this kind of undifferentiated product launch, can you really blame consumers looking for dupes?

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Beauty Dupes

Hot off the launch! We already found a dupe for the new Rare Beauty tinted lip oil - a non-sticky glossy formula that leaves a long-lasting stain.

Hint: this is not something new for Korean makeup brands.

Effective

I snatched up the Lancome Lash Idole Lash-Lifting & Volumizing Waterproof Mascara 50% off at Ulta. This is one of the few non-Asian beauty brand mascaras that work wonders on my straight short lashes. If you already have decent lashes, it would make you look like you have fake lashes.

Even if you miss the sale, get the mini version for $16. It lasts a long time. Mascara expires fairly quickly too.

Allure

This makeup look inspired by Frida Kahlo with bushy brows, thick flick liners, peachy lips and blush is simple makeup yet gives a big visual impact.

Unconventional

A new brand called pavise launched a UV camera that allows you to see unseen photodamage and make sure your sunscreen covers all of your skin when applying.

Basically the tool they used in skin clinics to tell your skin condition. It’s $176, very pricey but might be worth it as you don’t need to go to a dermatologist to see photodamage on your skin?

The question mark is intentional.

Tea

Heard of this on an episode of How I Build This with the co-founder of the sunscreen brand, Sun Bum. Feels super random, but did you know he is also the creator of the TacoBell Chihuahua?

You

Illustrator Noa Goffer uses creativity (drawing) to let go of some of her consumerism urges.

Going to try this out - although wonder how thick my sketchbook would be.

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